Your search returned over 400 essays for "Marketing"
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Marketing Skills : Marketing And Marketing

- Marketing skills are useful in every field and business to some degree(I’m not sure that you need to add, “to some degree.” It’s a good statement, but I’m not a marketing person;]). Every product or service offered needs some form of marketing to be successful and gain a customer base. From grocery stores and product management, to photographers, hairdressers, and lawyers, to social media marketing, marketing has a place everywhere you turn. My degree will be an Associate’s in Business Marketing....   [tags: Marketing, Social media, Marketing strategy]

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Marketing Mix : Marketing And Marketing

- INTRODUCTION Before discussing about the marketing mix i would like to explain the meaning of market and marketing in brief. MARKET - According to prof. chipman market is not necessarily to a place but always to buyers and sellers who are in direct contact with one another. MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want....   [tags: Marketing, Pricing, Marketing mix, Price]

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Marketing Analysis : Marketing And Marketing

- A brand is an x-factor in today’s time when the battle for customers intensifies. A firm should invest significant amount resources in researching, defining, and building a brand. It 's a fundamental part of marketing communication and one without which a business will have a tough time. A well designed brand facilitates message delivery with ease and eliminates the need for an expensive advertising. Because of this, the importance of branding in marketing is evident if one wants to connect with customers as they acknowledge brand power....   [tags: Brand, Marketing, Brand management]

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Marketing : Marketing And Marketing

- “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brands’ marketing mix (product, place, price) such that all elements speak with one voice.”(pg. 12). The objective of marketing is to produce bottom-line results by increasing sales and high investment returns. Long-terms goals for marketing campaigns are to increase value of a brand over time....   [tags: Advertising, Marketing, Graphic design]

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Marketing Analysis : Marketing And Marketing

- Marketing Apparel In addition to looking through the point of view of many different generations, it has also been beneficial to look at marketing from a Sporting Good’s Niche. The sources argue that companies are facing hardships in gaining and securing consumers for apparel. Several sources that focus on marketing sports apparel have said email marketing has proved successful for apparel businesses. According to Byron (2005), using emails and phone alerts may be the answer. Email marketing has emerged, “retailers are crediting email marketing with being the most immediate, versatile, and one of the cheapest forms of advertising....   [tags: Advertising, Marketing, E-mail, Consumer]

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Marketing Analysis : Marketing And Marketing

- Getting the product to the market is another link in the marketing mix. Producers or manufactures uses intermediaries to bring their product to the market by developing a marketing channel. Marketing channel are set of independent organizations participating in the process of making a product or service available for use or consumption (Kotler & Keller, 2014). Channel intermediaries are firms or wholesalers and retailers who assist in moving the product from the producer to the consumer. The channel that a company uses directly affect other marketing decision....   [tags: Marketing, Pricing, Value added, Retailing]

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Marketing Strategy Of Marketing Strategies

- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012)....   [tags: Marketing, Marketing strategy, Marketing plan]

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Marketing Of Marketing : Marketing

- Introduction Marketing is everywhere. You may not realize it, but every day you are surrounded by marketing ploys trying to get you to buy the latest and greatest thing. Marketing is the management process through which goods and services move from concept to the customer (Businessdictionary, 2016). It includes the coordination of four elements called the 4 P’s of marketing. The 4 P’s are product, price, place, and promotion. You must first identify and develop a product. Then you have to determine the price....   [tags: Small business, Business, Social media, Marketing]

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Marketing Concepts Of The Marketing Concept

- The understanding of the marketing concept has been evolving through time as firms seek to flourish in the long-term. The marketing concept is an aspect of the marketing philosophy that implements a solution to customer needs. On a basic level the marketing philosophy is comprised of three parts: customer orientation, integrated effort, and profit direction. When aligned with corporate values and vision, the marketing concept 's strong consumer focus can help a firm stay competitive while reaping organizational success....   [tags: Marketing, Sales, Marketing research]

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Marketing Analysis : Digital Marketing

- Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels....   [tags: Marketing, Advertising, Marketing research]

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Marketing Analysis : Digital Marketing

- This summer, I held an internship at Room 214, a digital marketing and social media agency based in Boulder, CO. The internship was an extremely valuable experience in which I had the opportunity to learn about the agency, collaborating and cooperating with clients, and the digital marketing industry as a whole. I have developed many practical skills as well as a large foundation of general knowledge about digital marketing. I feel that this internship has prepared me extremely well and has given me excellent hands on experience for a career in the digital realm....   [tags: Marketing, Advertising, Internet marketing]

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Marketing Plan For International Marketing

- International Marketing Introduction This is the exporting, licensing and franchising or the full direct entry of one country into another country for business objectives. This is achieved by one country exporting other countries’ products into its own business environment; it can also enter on franchising terms or through licensing in the country of interest, or direct investment in the foreign country. Market mix development involves product promotion, product pricing and the product development and needs international marketing (Ball et al, 2006)....   [tags: Marketing, Pricing, Marketing strategy]

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Marketing Research : Marketing Management

- P3 Marketing Research Marketing research is the process of defining a marketing problem and opportunities, systematically collecting and analyzing information, and recommending actions (Kerin, Hartley and Berkowitz, 2009). Marketing research helps assess market potential, gives insight to into customer motivation, purchase behavior and consumer satisfaction. The purpose of marketing research is to gather, analyze, and interpret data related to the company’s market, competitors, marketing objectives, and customer demands....   [tags: Marketing, Marketing research, Research]

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Marketing Analysis : Content Marketing

- Internet marketing is defined as the kinds of approach which can be used by online businesses to make whole of the world out there know about thesir products and services. There are many more technical terms that are too a part of this marketing technique such as web marketing, online advertising, email marketing, content marketing and many others among which content marketing is the one that has much more major role to play in this advertising business. There are many more things in content marketing that are needed to be known and can help people to grow their business with better content marketing which are explained with all of these questions and answers that are totally related to c...   [tags: Marketing, Internet marketing]

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Marketing Analysis : Affiliate Marketing

- Individuals or bloggers who sign up with affiliate programs require to have an existing atmosphere of trust amongst their readers in order to for their covert marketing to work and result in a good number of sales. In addition, they need to brand their blog owing to the fact that it effectively works to maintain continued traffic to one’s blog, and further increases the likelihood of sales. Therefore, a respectable design, also referred to as a theme, is the basic and most important component of any blog....   [tags: Affiliate marketing, Marketing, Advertising]

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Marketing And The Marketing Revolution

- Marketing is not a static construct, but it grows and develops over time to become what is known as marketing today. “The marketing revolution divides neatly into four separate eras’, eras’ which parallel rather closely the classic pattern of development in the marketing revolution.” (Keith, 1960). The first of these 4 eras was until the 1930’s and was production and profit orientated, and are considered to be outdated. During this era “the new product decision was product oriented not marketing orientated.” (Keith, 1960)....   [tags: Marketing, Marketing research, Business]

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Marketing Analysis : Tourism Marketing

- Tourism Marketing Question 3 A: Destination objectives- The first objective for Destination Queenstown is to maintain peak season through summer/winter because Queenstown is very busy in peak season and they are trying to maintain visitor numbers. To develop shoulder seasons in spring and autumn, this will bring more people to Queenstown when it is not so busy but there are still amazing experiences in Queenstown. To increase visitors stay days, increase visitor spend and build strategic partnerships, to bring more profit for Queenstown and build stronger relationships with partnerships....   [tags: Marketing, Marketing research, Tourism]

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Marketing Plan For A Marketing Strategy

- Businesses utilize strategies and implement them through the execution of a plan. With marketing becoming more complex due to the increased competitiveness of business it is essential to be organized in executing a particular marketing strategy therefore marketing plans have become important. With marketing plans playing a crucial role in business’s success it is important to have a fundamental understanding of it and how to develop your own if required. To begin the process you have to comprehend the reasons why a marketing plan I beneficial to any business and establish a purpose or “end goal” for the marketing plan....   [tags: Marketing, Management, Marketing plan, Advertising]

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Marketing : The Marketing Of Pharmaceutical Drugs

- Page 2 Some people feel that marketing is nothing but placing an advertisement that sells a product or service. It is far more complicated than that. It requires many tools, methods, and concepts in order to ensure the product or service success. Marketing requires much forethought and strategies. Marketing needs to be handled in a methodical and organized fashion, otherwise risk for failure is inevitable. Many feel that competition is bad for marketing, yet it is actually a great tool in which marketers can adjust their product or service offerings....   [tags: Marketing, Pharmacology]

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Marketing Communication : Marketing And Communication

- Bridges are erected and mountains melt away while bonds created when a man stands on his words. This is the foundation for any lasting relationship if, along the line, you do not become contradictory. In marketing, the value of an offering need to be sustain likewise the message that go with the product. Conversely, this is not always the case. In their effort to overcome this inconsistency notice in some marketing communication messages the integrated marketing and communication concept; a coordination of elements work out to enable marketers deliver a consistent message to consumers....   [tags: Marketing, Advertising]

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Is e-marketing an integral component of strategic marketing?

- E-marketing is virtually conducting marketing activities through interactive computer-aided systems. Indeed unheard about two decades ago, this sufficiently new field has interested lots of organizations around the world. Enormous multinational corporations, government agencies and other different enterprises have come to position e-marketing as an essential strategic tool. Nowadays many well-built huge companies such as IKEA link their Internet approaches to their more traditional marketing efforts, whereas some relatively new launched businesses as Amazon and Egg have selected for e-marketing approaches more or less exclusively, using all new tech tools as for instance ATMs, retail kiosks...   [tags: Marketing]

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Marketing Plan For A Marketing Strategy

- Consumers purchase goods to serve their needs and wants. Firms develop offerings to meet customers’ needs and wants. Firms have the choice whether to market to targeted groups of people or all consumers. The targeted, “rifle approach,” has several advantages over the mass marketing, “shotgun approach.” A few of these advantages are that the targeted approach allows firms to focus on most profitable customers, identify early adopters of a product, avoid head-on competition with other firms, and develop new offerings (Tanner & Raymond, 2012)....   [tags: Marketing, Need, Marketing strategy, Customer]

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Marketing Strategies For A Marketing Strategy

- Apex offers many trips and classes that range from 4 hour periods, to multi day expeditions. One major challenge is how to attract both new, and existing clientele that mostly participate in day trips, to more intensive multi day excursions. Fortunately, there are several marketing strategies that can be utilized to aid in this process. These include, guerrilla marketing, the use of social media, determining target areas and demographics, offering incentives to clientele, as well as active community involvement from the Apex team....   [tags: Marketing, Marketing strategy, Target market]

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Marketing Mix And The Marketing Strategy

- The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product....   [tags: Marketing, Pricing, Price, Marketing research]

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Marketing Strategy For A Marketing Program

- Introduction According to Pendrith (2014), one of the main reasons businesses fail is due to the lack of a marketing program. Opening the doors to a business does not mean customers will be swarming to utilize the services or products of that business (Pendrith, 2014, para 8). GCC will face the same obstacles when it comes to marketing that every new business faces and GCC will need to create a strategy and implement a guiding plan to create a foothold in the market. Other types of companies may be able to create very broad marketing strategies and plans that can target many different types of customers or potential customers....   [tags: Marketing, Corporation, Marketing strategy, Golf]

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Marketing Analysis : Marketing And Distribution

- A. Place. Place is referred to when an organization gets the right product to the right place in the right quantity, at the right time. Place is about marketing channels and distribution, and is just as important is business to business market and business to consumer market (Richardson & Gosnay, 2010). Companies are trying to achieve the best the best results to sell their products. About one fifth of the cost of a product goes on getting it to the customer. Place is concerned with various methods of transporting and storing goods, and then making them available for the customer....   [tags: Marketing, Sales, Retailing, Marketing plan]

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Marketing Analysis : Digital Marketing

- Digital Marketing White Paper There is no denying that the world is rapidly shifting from analogue to digital. According to the Pew Research Center, 84 percent of all adults in the U.S. are now online and nearly two-thirds of the population embraces smartphone technology. As we consume more and more digital content on a daily basis — on mobile phones, tablets, and computers — companies that do not embrace the trend in their marketing strategies will be left behind. Digital marketing (DM) — any form of marketing products or services that involves electronic devices — is now essential and should be standard practice for any business that wants to get its product in front of a targeted audienc...   [tags: Marketing, Social media, Internet marketing]

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Marketing Plan For A Marketing

- In this writing, we will outline the steps companies need to take to engage in one-to-one marketing with their customers. One-to-one marketing is becoming more of the norm than the minority of marketing efforts in the United States. The desire to have your personal experience recognized and served is the synergy of US consumerism. Having products and services that compliment your value system and s According to our class text (Tanner & Raymond (2010)), the five steps needed to create a good one-to-one marketing effort are: 1....   [tags: Marketing, Marketing management, Customer, Sales]

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The Impact Of Marketing On Marketing Decisions

- The landscape of marketing has changed drastically over the years, and the biggest change in the last decade has been the emergence of social media and how it’s usage has led firms to completely revamp their marketing strategies, and how they make their marketing decisions. In this paper, I am going to highlight the importance of finance in marketing decisions, how important it is to implement a marketing budget, and analyze the role of social media in marketing and how it also impacts marketing decisions....   [tags: Marketing, Social media, Social media marketing]

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Marketing Strategies For The Guerrilla Marketing Strategy

- Effectively introducing the standards to using guerrilla marketing strategies provides proper association towards gaining better profits for several types of businesses. With the major focus on the development of small businesses, the basis of including real marketing techniques to express efficient management will increase the potential market share for the industry overall. The marketing trend enhances the current strategies that managers use to promote their businesses, which includes the use of the marketing mix....   [tags: Marketing, Business, Guerrilla marketing]

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The Marketing Mix

- The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be examined independently and the link connecting each one of the marketing blend or mix must be tackled....   [tags: Marketing ]

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Marketing : An Important Area Of Marketing

- This is an interesting article that puts its key focus on an important area of marketing that is widely ‘known’ but not well ‘understood’ by many- Marketing Content Development. The author quite intelligently identifies the key reason for a lot many B2B marketers failing to achieve their marketing goals. This key reason is, the lack of proper focus on the “quality” of content in lieu of an increased focus on the “quantity” of content in marketing. With the widespread use of digital media and fast paced connectivity (via internet), the amount of marketing literature such as blogs, articles, video logs (or vlogs) is exploding all over the world....   [tags: Marketing, Brand, Target market]

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The Impact Of Marketing On The Business Sector Of Marketing

- The sector of marketing has been seen to be unpredictable as customers are demanding more and want to change their lifestyle thus companies are left with the hard work of meeting their customer’s needs. Marketing has advanced through the years and competitors are doing what it takes so as to capture and attract clients. Marketing has a lot of work to be done as one need to be highly informed about the consumer behavior and needs. These advancements in technology have improved marketing as it has made it easier for customers to view and buy their products online and get delivered within a short period whereas the payment is cash on delivery (COD)....   [tags: Marketing, Internet marketing]

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Marketing Plan For A Marketing Budget

- It can be difficult deciding on a marketing budget and figuring out exactly how to distribute marketing and advertisement funds. It is important to know that a marketing budget is really something that needs to be adjusted on a regular basis in order to account for the ebbs and flows of the work year. Without paying close attention to a marketing budget, businesses, especially small businesses, can notice a really negative impact in their spending. Below are some tips to help you establish and adjust your marketing budget as well as some important platforms to pay attention to so that you are getting the best ROI (return on investment) possible, and really seeing the benefits of your budget....   [tags: Marketing, Business, Google, Want]

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Importance Of Marketing Mix And The Marketing Strategy

- Learning outcome 2a 2.1 assess the importance of components of the marketing mix to the industry The marketing mix is a tool which is used by the organisations to develop and implement efficient and effective marketing strategies in the workplace. The marketing mix consists of a number of factors which are related to the organisation, its business model and its products. In this section of the report we will discuss the importance of the marketing mix in the marketing strategy implemented by McDonalds....   [tags: Marketing, Pricing, Marketing strategy]

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Marketing Plan For A Marketing Planning

- Introduction A marketing planning is very essential for clothing retailing like Nelson Professional clothing. A marketing plan is an overall plan for the business of any company. A well defined marketing plan is the foundation of a well-written marketing plan. Although a marketing plan has a list of full actions, a marketing plan without a sound strategic foundation is of little use. A marketing planning is a inclusive blueprint which outlines an overall marketing efforts. A good marketing mix can be helpful to realize the marketing process....   [tags: Marketing, Strategic management, Management]

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Marketing Plan For A Seasonal Marketing Strategy

- Some businesses, such as those in the fashion or cropping and harvesting industries, rely on the seasons for certain product sales. When the seasons change business owner, or their hired marketers, have to make adjustments to the market plan. The strategy used in this process is referred to as a seasonal marketing strategy. In retrospect the four seasons are of course spring, summer, fall, and winter. Seasonal marketing should be in sync with the seasons. Sure each season holds a significant holiday, but seasonal marketing is not always based on those holidays (Wagner)....   [tags: Marketing, Marketing strategy, Business]

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Marketing Manager Job : Marketing Management

- Marketing Manager Job Analysis Introduction The Marketing manager’s job remains valuable for the company because of the needs associated with marketing the product. Hence, the Job analyst requires looking at capabilities and responsibilities that make an individual qualified for the job. Equally, an analyst requires updating the required skills with the changing times. Job analysis directly links to the establishment of other valuable personnel tools, including job evaluation, job specification, and the criteria prevalent during the performance....   [tags: Marketing, Promotion, Marketing management]

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Marketing Methods Of Internet Marketing

- 8 Entrepreneurial marketing Describe several different methods of Internet marketing. Give examples. Nowadays internet has become one of the primary source of getting information. Many businesses are turning to the online model. More and more people now prefer to shop online. Thus it is very important for a business to have correct online marketing strategies. Online marketing is different from the traditional marketing. It enables a business to create awareness of it’s products/service across the globe....   [tags: Marketing, Internet marketing, World Wide Web]

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Transactional Marketing : The Marketing Strategy

- Transactional Marketing A business strategy that stresses on the promotion and selling of products with or no focus over consumer’s value and satisfaction is termed as transactional marketing or Traditional marketing (kotler, 2014).the importance is on maximizing the productivity and volume of a single sales rather than developing a relationship with the consumer(Mohan,2007). In the changing world of technology and arrival of many new styles in marketing, like online marketing-marketing and telephone marketing, transactional marketing still holds control of many of the business....   [tags: Marketing, Sales, Customer service]

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Four Elements of the Marketing Mix

- What does the phrase marketing mix mean. What is the purpose of the marketing mix. The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p....   [tags: Marketing ]

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Marketing Analysis : Marketing Strategy

- Introduction Marketing strategy is defined as “a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitve advantage ” in the freedicionary.com. To contribute to the goals of the company and its marketing objectives, all basic and long term activitiees in the field of marketing can be taken as marketing strategies.It includes dealing with the analysis of the strategic initial of a company and the formulation,evelaution and selection of market-oriented strategie....   [tags: Marketing, Strategic management]

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Marketing And An Inbound Marketing Strategy

- "The chasm between never heard of you and your name sounds familiar is deep and wide." – Adrianne Machina of Tornado Marketing, speaking about the effectiveness of content marketing and an inbound lead strategy Another Article on Content Marketing Perhaps you embrace it or avoid it, but you 've heard of content marketing and inbound marketing. I 've long believed in the power of inbound marketing fueled by content, but nothing solidified my understanding until Adrianne Machina uttered these words (above) during her presentation at the 2016 Annual Conference of the American Marketing Association, Madison Chapter....   [tags: Marketing, Web search engine]

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Online Marketing Activities : E Marketing

- Online Marketing Activities Also known as e-marketing, web marketing, or digital marketing, which refers to a set of powerful tools and practices used to indorse and publicize services, products, and brand through the internet. It includes a wider range of marketing elements due to the extra passages and marketing tools available. Businesses can also develop to a much higher level than the traditional marketing, which means advertising using direct mail, printing, and broadcasting. Online marketing activities are listed below: • Email marketing Interacting with customers through the use of prudently intended emails, which are in fact the easiest types of marketing to carry out, and if the re...   [tags: Marketing, Internet marketing]

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The Marketing Environment and Consumer Choice

- The Marketing Environment and Consumer Choice Date Introduction One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the environment....   [tags: Marketing ]

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Marketing Plan For Successful Marketing

- According to Mindtools.com, most marketing students are given an easy to remember sentence early in their education to help them remember the primary goal of marketing. It is “Putting the right product in the right place, at the right price, at the right time.” (http://www.mindtools.com/pages/article/newSTR_94.htm, (2015). Breaking that simple sentence down into different concepts, it becomes the 4 components known within the marketing industry as the 4 P’s or the marketing mix. These components are product, place, price and promotion....   [tags: Marketing, Price, Marketing mix, Customer service]

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Marketing Of Marketing For Prescription Drugs

- 1) This case provides background on DTC marketing for prescription drugs and also suggests that the use of this type of marketing is somewhat controversial. What ethical issues can you identify that might be of concern to patients, healthcare professionals, and pharmaceutical companies with regard to DTC marketing. Be specific. The type of marketing used by pharmaceutical companies is a pull marketing strategy. In the past, they had to rely on their channel members which are healthcare professionals to reach consumers....   [tags: Marketing, Pharmacology, Advertising]

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The Importance of Branding in the Marketing Mix

- Introduction What comes to mind when you hear the term “brand” or “branding” in marketing. Nike. McDonalds. Five dollar foot long. Whatever it is, the importance of branding in the marketing mix should not be argued against, instead, it should be studied further to reveal what makes this aspect so important. Therefore, the following is an assessment of what a brand means to consumers and the effect it has on their purchasing behavior. This will also evaluate the importance of brands to the companies that own them and the qualities each company hopes to attain when creating their brand....   [tags: Marketing]

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Marketing Analysis : Marketing Strategy And Marketing Mix

- Traditionally, Marketing was defined as a “… set of processes for creating, communicating and delivering value to customer” [Kotler and Keller, 2012, pg. 27], however this definition seems unfinished as omits the notion of competitors; From a modern conception, Marketing has to be understood as the “achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition” [Jobber and Ellis-Chadwick, 2013 pg. 5]. This “set of processes” referred in the definition can be expressed on the Marketing Planning, taken into consideration the growing importance of Marketing at a business level, the author will analyses its role upon three main edges, he...   [tags: Marketing, Strategic management, Marketing plan]

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The Importance of Branding in the Marketing Mix

- Introduction A brand identifies a seller’s product from a competitor’s product. There are three main purposes for branding product identification, which is the most important purpose, repeat sales, and new-product sales. Branding has a lot of terms that marketers use there is brand equity, global brand, and brand loyalty. Marketers also have different brand strategies that they use for different products or customers. It all depends on the consumer for them to decide which strategy they will use....   [tags: Marketing ]

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Marketing Communication : Marketing And Communication

- The last “P” of the marketing mix, promotion, has always been my interest. Having attended the class in Promotion and Marketing Communication during my third year at Thammasat University in Bangkok, which later I have completed my bachelor’s degree in Business Administration (Marketing), led me to develop my likeness and passion towards advertising and communication. Visualizing ideas, making connections and putting them into a clearer picture and comprehensible or even wording, that what fascinated me....   [tags: Marketing, Advertising, Promotion]

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Marketing – A Critical Introduction

- Introduction Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the charge that it is morally, socially and ethically fruitless in some aspects....   [tags: Marketing ]

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Principles of Marketing

- Principles of Marketing The Marketing Mix 1: Products, Brands & Their Distribution Question 1: Explain what Fournier means by “having a relationship” with a brand. Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there must be some kind of interdependence between the product and the partner....   [tags: Marketing ]

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Kraft Foods "Marketing On The Go"

- Kraft Foods is the largest confectionery, food, and beverage corporation headquartered in the United States and the second largest in the world, marketing a vast number of brands in over 155 countries (NYSE, 2010). A big reason Kraft Foods has been so successful over the years is that they are always trying to remain current and creative when they market their products, and really have developed a firm grasp on their target markets. In 2008 Kraft changed the way companies will market their products, when they introduced their new Brand of instant coffee, and created a platform to connect themselves with their consumer at the point of purchase, all the while showing the world the future of ma...   [tags: Marketing ]

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The Role of Research in Marketing

- INTRODUCTION This research aims at finding out basic research methods, principles and techniques in order to present them in a seminar entitled “The Role of Research in Marketing” that is going to be organized on 20 August 2010. For this reason, this study will collect data and information regarding research methods, principles and techniques from various sources, especially secondary sources. In this regard, this study taken into account various postulations made so far by the researchers, theorists and scholars....   [tags: Marketing]

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Marketing Plan For A Marketing Strategy

- Kiki is a recently established magazine in 2007 targeted to young ladies between the ages of 9 and 14. It’s unique design-based content and philosophy makes it one of the fastest growing magazines in a short period of time. Kiki’s philosophy is “the promotion of self-confidence among young girls [without exposing young girls to commercialism or sexualize them].” The company’s current marketing strategy is brilliant and complies with its philosophy and code of ethics. However, Kiki should consider conducting an extensive research on how to increase their percentage growth when it comes to circulations and new comers as well as how to increase their renewal rate....   [tags: Marketing, Strategic management, Research]

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1018 words | (2.9 pages) | Preview

Marketing Strategies For Marketing Objectives

- Marketing Strategies to Reach Marketing Objectives It is essential to consider marketing strategies in order to reach marketing objectives. This process can be broken down into four sections. The sections are product strategies, pricing strategies, promotion strategies and distribution strategies. All of these subjects are important to acknowledge when developing a marketing strategy and must be considered equally. Examining each part will provide a clear and complete interpretation of what the marketing plan in China for the iPhone should be....   [tags: Marketing, Apple Inc., Marketing plan, Steve Jobs]

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Marketing Plan For A Marketing Program

- Problem 9, page 54 Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer. A strategy is an organization’s blueprint for attaining a specific objective typically over an extended period of time which is basically what a business will do in a particular market. A marketing plan is essentially a written process of how an organization will carry out their strategy which will then lead us into a marketing program that an organization will then combine everything into a single great plan....   [tags: Marketing, Strategic management, Strategy]

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The Strategic Planning Marketing Process

- The Strategic Planning Marketing Process An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009) Good understanding of the marketing mix is important for an organization. When a company is developing a marketing plan, it must consider each element. Just as important is an understanding how to use the element in the marketing process....   [tags: Marketing]

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The Evolution of Modern Marketing

- Introduction In order to understand marketing one must first analyze the history of production and sales as it advanced into a marketing based approach to customer satisfaction. By definition according to rdi, “marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs”(rdi, 2011). To appropriately cognize marketing, one must acknowledge the evolutionary progression that transpired allowing the concept of marketing to establish existence....   [tags: Marketing ]

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1160 words | (3.3 pages) | Preview

Marketing Plan For A Marketing Campaign

- F16 expenses Our total Marketing spend for 2016 is $12.5m. This represents 44% of our first year sales. We will focus on TV, Digital, Trade Activations, Print, Influencer Engagement. Our overall marketing campaign will focus on building brand equity for Gourmet Selects through awareness and affinity and closing the sale by driving reinforcement and trial. We will engage with our target consumer with a 360-marketing campaign that includes TV, print, trade activations/promotions and digital which will include Influencer partnerships....   [tags: Advertising, Marketing, Target market]

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Marketing Strategies For Marketing With Customers

- One-to-one Marketing Introduction Every company has to achieve its goals and objectives hence many companies formulate strategies to be able to achieve their targets. Precisely companies aim to do as much business as possible especially with their best customers hence they strategize to maintain close relationship with customers and providing their customers what they want. Companies nowadays are making use of the social media to connect with their customers and potential customers by use of tools like Facebook, LinkedIn, twitter which are widely accessible and cheap means of communication....   [tags: Marketing, Customer service]

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The Marketing Functions Of Marketing

- Core Marketing Functions Marketing is an important part of a business similar to research and design, finance or operations. There are various dimensions in marketing, which together help the business make sales. The first core marketing function is corporate marketing, which according to Saini & Krush (2008), has a global marketing outlook. It involves the presentation of the organization in a positive manner to the investors, public and other relevant organizations in an attempt to meets the objectives....   [tags: Marketing, Sales, Customer service]

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The Importance of Branding in Marketing

- Literature Review Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding....   [tags: Marketing]

Research Papers
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Impact of Internet on Marketing

- Abstract This paper examines how the increasing use of internet has changed the marketing industry globally. We can see in the present trend how marketing through the internet has created a great impact on attracting the consumers in many aspects. Marketing through e-commerce have overcome the complexities that are faced in traditional marketing tools. The main focus of this study is to assess the impact of growth of the number of Internet users on the marketing industry and the findings of the study could be helpful for marketers, advertisers, PR professionals and many more people in the marketing industry....   [tags: Marketing]

Term Papers
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Logos and Taglines: Distinctions in Marketing

- Distinction in Marketing In marketing, understanding the importance of brand identity plays a major role in your business and ensuring that your product distinguishes itself from your competitors. A key to establishing your product as a well-known entity that burrows itself into the psyche of your target customer base¬¬¬ are your company’s logo and tagline. These two trademarks of your company are how your customers recognize your business and identify with the products your company sells. Therefore, when starting a business extensive research and creativity should go into choosing both a logo and a tagline that differentiates your product from all others within your market....   [tags: Marketing]

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863 words | (2.5 pages) | Preview

Marketing For Professional Service Marketing

- Marketing in Professional Services Firms The literature on professional service marketing received little attention from management scholars comparing to other fields of business (Mitchell, Vince, and Harvey, 2015). The multiple definitions of marketing did not establish a consistency of applying those definitions to the marketing of PSFs as Mitchell et al. argued (2015). They noted that marketing recognised by what is being done among the professionals, rather than what PSF marketing should be (ibid.)....   [tags: Marketing, Market segmentation, Business]

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748 words | (2.1 pages) | Preview

Demographic Based Marketing : Marketing

- Why Demographic based marketing is out and Intent based Marketing is in Demographic based marketing has ruled the roost for many years. Companies have traditionally marketed products and services towards certain groups of people based on age, gender, and so forth. However, according to the recently released Communication Trends Report from Hotwire PR, 2016 will be the year that successful companies start to change their approach and focus more heavily on the values, passions, and motivations of their customers rather than on arbitrary categories like age....   [tags: Marketing, Demographics, Generation Y]

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Product Differentiation : Marketing And Marketing

- 1. Explain and give an example of these terms in your own words. Product differentiation: Product differentiation is process commonly used by business. It is process of distinguish a product or services from similar offerings in the market. This involves differentiating it from market products as well as firm’s own products. http://smallbusiness.chron.com/advantages-product-differentiation-strategy-17691.html Product Line: A product line is a segment of products that are closely related to each other....   [tags: Marketing, Brand management, Positioning]

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Marketing Analysis : Marketing Automation

- Marketing Automation is one of the most talked about technology in the B2B market. Estimates of automation adoption is projected to hit 50% by the year 2015, meaning that over the coming years, plenty of companies will be sifting through the various vendors to determine what solution fits best. As more and more companies are looking to adopt automation to manage their leads and prospects, they are quickly realizing there is more to making the move to automation than just a technology purchase. For many marketers, purchasing this type of technology is unchartered territory....   [tags: Marketing, Business-to-business]

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Marketing Plan For Local Marketing

- Current statistics suggest that a majority of the people searching the web on their phones are looking for something local. And according to Search Engine Land, a full 50% of those people go to the store or business they searched for within a day of that search. Additionally, sixty percent of people have made use of the information they found on local online ads and on a business 's website. These factors have great relevance for the business trying to bolster its presence in the local market. The emphasis on trying to reach customers, often long-time, loyal customers, in the business 's local area is at the heart of local marketing....   [tags: Marketing, Advertising, Business, Management]

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Creating, Financing, and Marketing of Business

- According to Mary Hanson (1998) no agreements are required to form a partnership, but if preferred you may write an agreement up. The most convincing idea of a partnership is the ease that a partnership may be created and handled. Within a partnership registration with the state and fees are not needed, as they would be within an established business or a limited liability company (LLC). Within a partnership taxes are done easier as there are no taxes on the “partnership” rather only the partners, so there is no reason to file separate tax returns for the business and the owners (All Business, 2012)....   [tags: Marketing ]

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Marketing Analysis : Programmatic Marketing

- INTRODUCTION Programmatic Marketing is a growing discipline becoming popular in the Marketing community at an exponential rate. In, 2014, $10.06 billion dollars were spent programmatically and is increasing by 30% yearly according to the review by Boston consulting group. It is expected to reach $30 billion by 2019. With technology innovation at its peak, Programmatic is outgrowing the traditional marketing. With ads being placed for online display, mobile and video campaigns, Programmatic is making its way into TV and Social media too....   [tags: Marketing, Sales, Artificial intelligence]

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707 words | (2 pages) | Preview

Marketing Objectives Of International Marketing

- The first step in international marketing is deciding whether to go abroad. At this step, companies must weigh the pros (better profit opportunities than domestic markets, larger customer base to achieve economies of scale, can reduce dependence on any one market) and cons (company might not understand foreign preferences, business culture, or regulations) of international business and also their company’s situation (size, financial resources, HR, expertise, experience). If they decide expanding internationally is a viable option, they must then decide which market(s) to enter....   [tags: International trade, Investment, Marketing]

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1120 words | (3.2 pages) | Preview

Marketing Mix And Marketing Strategy

- Marketing mix is the main variables through which a firm performs its marketing strategy, it includes ‘4Ps’: Price, Promotion, Place and Product. A new firm to grow ideas about how and where to market a service or a product might use the marketing mix. It is noticeable that product is the most important element in the target market which asks to be projected to accomplish the demands of consumers. If this process has been successful attained, the rest of others of the mix become obvious. It must to be noted that the price has to be appropriated to the pockets of the target market and product’s image....   [tags: Marketing, Pricing, Sales, Brand]

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Marketing Mix : Marketing Plan

- INTRODUCTION Following our goals we maintain a high level of motivated to keep striving and moving forward, once a local lemonade stand now has manifested into something I think could have very great potential. Planning to expand to every local grocery market; making A Simply Better Lemonade nationally known. In this section, provide a brief introduction to your lemonade stand to provide a potential investor with necessary background material. Your introduction should indicate your subject or purpose and why it is important....   [tags: Marketing, Price, Sales, Pricing]

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Transactional Marketing : The Marketing Strategy

- Marketing Transactional Marketing A business strategy that stresses on the promotion and selling of products without focusing on consumer’s value and satisfaction is termed as transactional marketing or Traditional marketing (kotler, 2014).The importance is on maximizing the productivity and volume of a single sales rather than developing a relationship with the consumer(Mohan,2007). In the changing world of technology and arrival of many new styles in marketing, like online marketing, digital marketing and telephone marketing, transactional marketing still holds control of many of the business....   [tags: Marketing, European Union, Pricing, Sales]

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2355 words | (6.7 pages) | Preview

Marketing, Consumer Behavior, And Effectiveness Of Marketing

- Effective marketing has been an essential aspect of business tactics. The appropriate methods of marketing, consumer behavior, and effectiveness of marketing were all involved in business policies. Growth and the ability to with stand fluctuating economies were critical elements of business planning as well. This chapter will discuss the history of business marketing, the methods of business marketing, consumer behaviors, and the effectiveness of business marketing to stimulate progression. History of Marketing The title of the article was Origins of marketing thought in Britain by Brian Jones and Mark Tadajewski....   [tags: Marketing, Business, Marketing strategy, Consumer]

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1996 words | (5.7 pages) | Preview

Marketing Analysis : Retail Marketing

- Retail marketing is unique due to the fact that its primary focus is to target individual consumers. Retail marketing, therefore, requires much more variety than a business to business (B2B) model, for example, in order to satisfy customers. This poses interesting challenges when management decides the types of items to stock, how to price those items, where to get those items from, and how to promote the those items to consumers. The purpose of this paper will be to analyze how distribution, price, product, and promotion strategies relate to each other and the retail mix....   [tags: Marketing, Pricing, Price, Retailing]

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1170 words | (3.3 pages) | Preview

Marketing Analysis : Marketing Campaign

- 2.2.1 Marketing campaign Traditionally, the OTOP products are actually the products that are made to use for the producer’s own purpose or to exchange, barter or sold to a neighbor. Additionally, the products are basically made from the local resources and ingredients, which are easily found in the surrounding areas. Moreover, the products are mostly produced during free time, after farming or housework. Therefore, the demands of the product are basically based on the production ability rather than the demand for the clients (Thai embassy, Singapore, n.d)....   [tags: Marketing, Brand, Trade, Globalization]

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1657 words | (4.7 pages) | Preview

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